Search Engine Optimization Faq’s
Frequently Asked Questions about Promoting a Site in Search Engines
On this page you will find the most commonly asked questions about our Search Engine Optimization Services. If you have unanswered questions after reviewing this page as well as our Search Engine Optimization Services Explained page, Contact SEO Zeal Group. We would be glad to answer any questions you have regarding our services.
We hope these FAQ pages become a valuable source of information for you.
What is Search Engine Optimization (SEO)?
What is search engine marketing?
How do I start Marketing on the internet?
What are some major search engines & how do they work?
Why do I need to market my website & how will it benefit my company?
Are search engine rankings guaranteed?
How long does it take to get my website “indexed” on the search engines?
Do you provide any kind of guarantee?
How can I make sure my website is listed first on the search engine?
What is pay per click advertising & google ad words? Are they beneficial?
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the process of designing a website specifically for search engines with the goal of
obtaining the highest possible rankings according to selected keywords.
According to wikipedia, the free encyclopedia - “search engine optimization is a set of methods aimed at improving the
ranking of a website in search engine listings”. SEO is an on-going practice with emphasis on ‘off-page’ and ‘on-page’
optimization in order to attract the search engine spiders and increase visibility.
What is search engine marketing?
Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Internet Marketing are all very similar. SEO, SEM &
Internet Marketing are all processes that help increase the amount of visitors to a website through search enginges, using
targeted keywords and phrases that are pertinent to your business.
Why is SEO so important?
It is estimated that over 85% of people use the Internet to search for products or services with the intent of purchasing.
SEO makes sure your website has all the necessary criteria to position high in search results(SERP). Without a ranking in the
top 20, your website has no chance of being found by potential customers.
How does search Engine Optimization impact our business positively?
Search Engine Optimization can drastically transform the profitability quotient of your business by increasing the visibility
of your website and directing targeted traffic to it. Whether you are a pure online marketer and rely completely on selling
products or services through web portals or an entrepreneur using the internet as an ancillary tool, SEO is essential for
sustained long-term gains. A top-10 ranking as compared to a Top-30 ranking has a considerable difference in the number of
visitors to a site. With a Top-10 rank you can expect 300-400 clicks per day for a popular product or category. However, the
clicks may reduce to 10-15 only if your website ranking drops from top-10 into the top-30s. The difference is drastic. Proper
Search Engine Optimization methodologies can reap great profits for your business when applied effectively.
How do I start Marketing on the internet?
Beginning your internet marketing process is easy. Here is some advice we give our clients:
• List keywords & phrases that are pertinent to your business.
• Write a description of what you wish to accomplish with your website.
• Determine your targeted demographic.
• Think about what makes your business stand out from the average Joe.
• Keep an eye on your competition!
• Think about targeting certain geographical locations.
When a client knows what he or she wants to accomplish with their website, it helps us to improve business for you at a much
faster pace.
What are some major search engines & how do they work?
There are three major search engines. Google, Yahoo & MSN. Google is the leading search engine with over 18 million search
hours per month. Google is a “crawler” based search engine. Crawler based search enginges have robots that are called
spiders. Spiders are automatically sent out by search engines to follow hyperlinks from one document to the next over the
web. When a spider finds a new site, it sends information back to the main site to be indexed. Spiders also search previously
spidered sites because information is ever changing and it will update catalogued sites.
Why do I need to market my website & how will it benefit my company?
With today’s internet technology, it is vital to market your company in every possible aspect. The internet is the largest
growing industry in the world. Marketing your business on the internet and submitting your websites to search engines will
help bring targeted traffic to your business. Statistics show that 85% of people found information they were look for through
search engines and top 30 results of search engine listings yield 90% of a businesses traffic.
Are search engine rankings guaranteed?
Search engine rankings are almost guaranteed if you choose Broadway Infotech as your service provider because our experts
keep themselves up-to-date on the algorithms adopted by the Search Engines. Results on popular search engines testify to the
professionalism and expertise of our consultants. We do guarantee 100% customer satisfaction with regard to improved search
engine rankings.
How long does it take to get my website “indexed” on the search engines?
Each search engine is different. Generally, it takes anywhere from 2-12 weeks for search engines to index (spider) your site.
Do you provide any kind of guarantee?
With our Yearly Contract, we guarantee that your will have at least one first page position in the first 3 months after all
changes are compete. Unfortunately, we can not offer such a guarantee with out One Time Optimization and Submission
Contracts. The reason is that most search engine change their algorithms almost on a monthly basis.
How can I make sure my website is listed first on the search engine?
No company can promise you top rankings, & On Target will make no such claim! Search engines fluctuate, and they are able to
move websites and rank websites differently each minute if they choose to do so. On Target Web Solutions suggests a monthly
maintenance for all of our clients. Our monthly maintenance plan ensures constant work on your websites keywords & phrases
and tweaking of Meta tags. This enables On Target to keep up with search engine rankings & continue to bring your business
targeted traffic at a constant rate.
What is pay per click advertising & google ad words? Are they beneficial?
Pay per click advertising allows you to advertise on the site of your choice. You set a pay per click price, and you pay only
for the clicks you receive. Google ad words are a type of pay per click program available on google. You create an ad and
determine keywords, & the ad appears on the right hand side of the google search pages based on the keyword you choose. If
your budget allows, pay per click & google ad words are helpful for any company. At On Target Web Solutions we focus our
search engine optimization on what is called the organic rankings. Organic rankings are listings that are found outside of
the sponsored links and google ad words. With niche keywords and proper implementation of meta tags, On Target strives for
our customers to be top listings in the organic rankings.
